THE CREATIVE CATALYST

Your personal brand is not a lead gen trick

(It's so much more)

Why creators are ditching LinkedIn (and why I'm not)

If you're thinking about leaving, here's why you should stay...

You’re training people not to buy

Lessons you need to learn from HubSpot

The strange strategy behind Nintendo’s success

And what creators and founders get backwards

Stop selling water

The real reason your content feels heavy

Back in your inbox

A reset, a plan for 2026, and what I’m building now

3 Hooks That Always Work (Even If You’re Bored of Them)

Lead Magnets Aren’t Dead. You Just Made the Wrong Kind.

Why timeless tactics still outperform trendy ones when the value is real.