Lead Magnets Aren’t Dead. You Just Made the Wrong Kind.

Every few months someone says:
“Lead magnets are dead.”

But you know what’s actually dead?
Generic PDFs that solve nothing.

Lead magnets still work because value still converts.
People don’t sign up for your brand…they sign up for a shortcut that solves a problem.

Here’s what separates a dusty download from a magnet that pulls in subscribers every day:

1. It’s stupidly specific.
Don’t give “10 tips for better content.” Give “The Hook Template that Got Me 3 Viral Posts in a Week.”

2. It delivers instant payoff.
No one wants homework. Create something people can use in 5 minutes — not read in 45.

3. It aligns with what you sell.
Your magnet should attract buyers, not browsers.
If you sell personal branding help, your lead magnet shouldn’t be “10 Canva Templates.” It should be “How to Find Your Brand Voice in 3 Prompts.”

4. It’s easy to share.
If your audience says “you’ve gotta see this,” you’ve struck gold.
Simple frameworks and checklists spread faster than pretty eBooks.

Bottom line:
Lead magnets don’t fail because the tactic is old…they fail because the value is weak.

→ Build one that solves a real problem and your inbox will fill itself.

If you want a system that turns content into leads (not likes) my Content Catalyst program is built for that.
You’ll get:

• 3 LinkedIn posts/week

• Full DM strategy

• Tailored positioning revamp

• Open Slack channel

• 1-1 access to me

Reply “CATALYST” if you want details.