Why Your Personal Brand Is the New Sales Team

Cold DMs work.
But warm DMs from content?
Those convert faster, friendlier, and with fewer objections.

Here’s the truth most B2B founders miss:

➡ People want to work with people they already trust.
➡ The average prospect needs 7+ touchpoints before a sales call.
➡ Your content is those touchpoints—running on autopilot.

I’ve had clients walk into conferences and get stopped.
“Hey, I’ve been following your stuff.”
They didn’t go viral.
They got visible to the right people.

One client hadn’t posted in a year. We started writing for him 3x/week on LinkedIn.

Within 90 days:
• $50k+ of pipeline generated
• Podcast invites
• People saying: “You’re everywhere.”

Here’s why it works:

Your personal brand is leverage.
It pre-sells you.
It scales trust.
It filters out tire-kickers.

So when someone books a call, they already know you.
They already like you.
And if your offer is solid, the deal is 70% done before you say a word.

This isn’t about writing “influencer” content.
It’s about writing the right kind of content:

✔ Positioning you as the expert
✔ Earning attention with insights
✔ Warming up prospects before you pitch them

And when you combine that with strategic outbound?
You’ve got a full pipeline without playing the volume game.

If you’re a B2B founder and you’re tired of feast-or-famine sales…

Let’s build you a content engine that runs while you work.

Reply to this email with the word “BRAND.”
I’ll send over the details and a few examples of what we could build together.