Why My Hope in X Has Been Restored

The Personal Story: Losing (and Finding) Faith

I’ll be honest: there was a stretch where I lost faith in X.

The drama. The noise. The headlines about the platform’s owner. It all felt like a distraction. I wondered if X still had a place in a serious content strategy.

But over the past few weeks, I’ve found myself rediscovering what makes X so unique.

Not the spectacle. Not the hot takes. But the density of builders, thinkers, and innovators all in one place.

Scroll past the noise, and you’ll find massive networks of finance pros, AI researchers, SaaS founders, and crypto builders trading ideas in real time. You’ll see people testing offers, validating products, and incubating concepts—all in public.

That’s when it clicked: X isn’t dying. It’s still the biggest idea lab in the world.

And my hope in the platform was restored.

The Tip: X Is an Incubator, Not a Billboard

Most people treat X like a megaphone. Shout loud, go viral, rack up likes.

That’s not where the magic happens.

The magic is in using X as an incubator.

• Test offers. You can float an idea in the morning and know by evening whether people resonate.

• Iterate faster. Short posts let you refine ideas before committing to bigger plays like LinkedIn posts or newsletters.

• Find communities. Finance, AI, SaaS, crypto—these conversations are happening live, with some of the sharpest people in the world.

• Validate direction. DMs and replies show you what hits and what falls flat, so you can double down with clarity.

That speed of iteration is unmatched. Other platforms are great for reach, reputation, and scale. But X is where you pressure-test your thinking in real time.

Which is why I see it less as a social network, and more as the fastest R&D lab for ideas online.

The Business Story: Proof in Action

Look at the biggest names in tech and startups.

• Naval Ravikant built credibility sharing short insights on X long before AngelList became mainstream.

• Indie hackers launched products here before they ever wrote a line of code.

• Even Sam Altman (before ChatGPT hit) tested the waters of AI hype and skepticism right on X.

For years, X has been the place where raw ideas get refined into products, movements, and companies.

That’s still true today.

It’s messy. It’s noisy. But no other platform gives you that instant feedback loop at global scale.

Bringing It Home

My renewed hope in X comes down to this: it’s still the best place to validate ideas at speed.

LinkedIn will always be my go-to for deal flow and executive conversations. Instagram will always be my favorite for brand growth and reach.

But X? X is the incubator. The place where ideas take shape, sharpen fast, and get ready to scale.

The challenge is weaving them together into one system.

The Omnichannel Offer

That’s why I built my Omnichannel package.

✔ LinkedIn for deal flow — where executives and decision-makers live
✔ X for velocity + incubation — the fastest place to test and validate ideas
✔ Instagram for brand growth — the stage where your story scales wide

All for a flat monthly price.

This is the system I use with founders who want both speed and scale. They’re not just posting—they’re testing, iterating, and building brands that grow while they sleep.

If you want to turn your content into an omnichannel growth engine, reply with “Omni.”