Why 80% of Your Content Is Invisible (And How to Fix It)

Here’s a scenario I see every week:

A founder says:
“I’m posting every day. I’m writing great stuff. Why am I not getting leads?”

And when I look closer, the answer is simple:

The content is good.
But no one sees it.

There are three major reasons why 80% of your content is invisible:

1. It lacks a defined point of view (POV).

   You're sharing advice, but it's generic. No edge, no conviction, no angle that makes people think, “This person gets it.”

2. You're not engaging where your audience lives.

   Posting without engaging is like showing up to a party and sitting in the corner. Your content needs distribution: DMs, comments, outreach.

3. Your positioning is off.

   People can’t tell what you do or who it’s for. So even when they see your posts, it doesn’t stick.

Here’s the good news:
Once you fix these three things, you don’t need more content…you need better content.

• POV that resonates.
• Positioning that attracts.
• And a system that gets your work in front of the right people.

That’s what I help founders build, because content without conversion is a waste of time.

Want me to do a visibility audit on your LinkedIn presence?
Reply to this email with “Audit” and I’ll send over a few quick ideas…no strings attached.