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- This post didn’t break the internet. But it broke his inbox.
This post didn’t break the internet. But it broke his inbox.
Doug Kennedy
April 01, 2025
In partnership with
One of my clients (a medtech exec) posted a story on LinkedIn.
It didn’t go viral.
But for his account size? It crushed.
For a solid week, his LinkedIn blew up with comments, messages, and notifications.
It sparked real conversations and warm leads. His BDR team started fielding intros.
This is a 9-figure company.
And all of this started with one post.
Here’s why it worked:
Consistency. He had been posting regularly. His audience was warm.
A scroll-stopping photo. A real moment, not a stock headshot.
A clear hook. It pulled people in right away.
A personal story. Told like a human, not a press release.
Industry resonance. Everyone in medtech felt what he shared.
No gimmicks. No growth hacks. Just a strong post built the right way.
That’s the power of personal branding in B2B.
You don’t need a massive audience.
You need to be clear, real, and relevant to the right people.
The post didn’t break the internet.
But it broke his inbox—and opened up his pipeline.
Interested in a free strategy session to find out how I can do the same for you? Book a call below:
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Each week in The Creative Catalyst, I share what’s actually working in B2B personal branding.
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