The Moment I Almost Quit Writing Online

In late 2024, I almost gave up on writing content.

I was getting great engagement and winning more clients.

But I still felt really scattered - like I didn’t have a system of my own that contributed to the world. On top of that, I felt like I had to play the balancing act between my creativity and “sales” content (whatever that meant).

Every week, I was reinventing the wheel.

Coming up with content that didn’t really ladder up to a bigger purpose.

I thought: If this is all this is (just trying to be clever online) then I’m out.

On top of that, I was watching small creators join pods, post generic content, and blow up with 2, 491 AI comments on their posts.

That moment led me to ask a question that changed everything:

What do I actually want to be known for?

Not what will get likes.
Not what will trend.
But what do I own?

And that’s when the idea of Creative Sovereignty clicked for me.

What is Creative Sovereignty?

It's one of the pillars of my Creative Catalyst Framework.

At its core, it’s about owning your voice and publishing with clarity, not desperation.

It’s a framework designed to help founders, execs, and creators turn scattered effort into strategic output.

Here’s how to build your own creative sovereignty:

1. Define your flag.
What do you stand for? What’s your unique POV? Your content should orbit that, always.

2. Think “brand,” not just “posts.”
Your feed is your storefront. The message matters more than the metric.

3. Create from identity, not insecurity.
Post like someone who already owns the room, not someone begging to get in.

4. Measure by consistency.
Don’t obsess over how each post performs. Obsess over how often you show up and the clarity of your message.

5. Build a system.
Without a system, content becomes chaos. When you know the why, the what gets easier.

When I made these shifts, I didn’t just get more engagement. I started getting more leads, more clients, and I had peace about where I was headed.

At the end of the day, you need to be able to answer 3 questions:

• What are you building that only you can?

• Who is it for?

• What’s the transformation you are leading them through?

How Bezos Survived Years of Doubt

When Amazon launched in the ‘90s, it was mocked.

People called it a “glorified bookstore.” Wall Street hammered the stock for years. He got told over and over again: “You’re doing it wrong.”

But Bezos didn’t panic. Because he knew what he was building.

Amazon wasn’t about books, it was about infrastructure.

Distribution. Logistics. Trust.

That’s why he didn’t fold under pressure, because he had clarity of purpose, and he had a long-term vision that didn’t need instant validation.

When you have that kind of clarity in your business, or your brand, you stop panicking every time something flops.

You keep building.

Because you’re building the right thing.

If you want help finding that kind of clarity…

I’m now offering 1:1 coaching and DFY packages to help founders and execs build authority through content and scale their business through outbound.

We’ll build a brand system that scales with you, so you never wonder what to post again.

Reply “CATALYST” or DM me and I’ll send you the details.

You don’t need to chase trends. You just need to own your voice and stay the course.