Stop Wasting Time on LinkedIn

Most LinkedIn posts fall flat.
No engagement. No leads.
Why?

Because they miss the fundamentals of building authority.

Authority isn’t about going viral. It’s about showing up as the go-to person in your niche.

Here’s how to do it—deeper insights included:

1. Post consistently without burning out.
Most people think consistency means daily posting, but that often leads to burnout and rushed content. Instead:

• Pick a sustainable frequency (e.g., 2-3 times a week).

• Focus on pillar topics that reinforce your expertise.

• Use templates or frameworks to streamline your process.

Here’s the secret: Your audience values predictability more than frequency. If they know when to expect valuable insights from you, they’ll keep showing up.

2. Optimize your profile like a “sales page.”
You might already have a decent headline and About section, but if visitors aren’t converting, something’s missing.

• Is your headline clear and specific? (“Helping SaaS founders 10x their leads through LinkedIn” is better than “SaaS Consultant”.)

• Is your About section focused on the reader? Most people make it all about themselves—flip it to explain how you solve their problem.

• Do you have a strong call to action? Adding a simple line like “DM me for a free strategy chat” gives visitors a reason to act.

Pro tip: Pin your top-performing post or feature relevant content in the Featured section. This gives visitors an immediate reason to trust you.

3. Use engagement to build connections.
If you’re just commenting on random posts, you’re missing the point. Comments aren’t about visibility; they’re about starting meaningful conversations.

• Focus on thoughtful, original comments that add value—this positions you as an authority.

• Engage consistently with a select group:

  • Industry influencers.

  • Ideal clients.

  • People who’ve engaged with your posts.

Here’s the mistake most people make: They leave comments and walk away. Instead, follow up with a personalized DM if the conversation is valuable. Authority grows when people remember your name.

4. Repurpose your content across platforms.
You might already be repurposing, but are you doing it strategically? It’s not just about copying and pasting—it’s about tailoring content to each platform.

• A high-performing LinkedIn post can become:

  • A short, snappy tweet.

  • A LinkedIn carousel for visual learners.

  • A short-form video for TikTok or Instagram Reels.

• Add new context: If your post was a story, turn it into a “3 lessons learned” format.

Here’s the key: Each platform has a different audience expectation. Repurposing isn’t about repeating; it’s about adapting.

5. Balance authority posts with relatable stories.
If all you share are insights, you risk sounding robotic. If all you share are stories, you risk sounding unprofessional. The sweet spot? Stories that reinforce your expertise.

• Share a personal struggle or success, but tie it back to a key lesson your audience can use.

• Be specific. Instead of “I learned hard work pays off,” say, “Posting 3x a week led to my first inbound lead worth $10K.”

• Show vulnerability, but keep it solution-focused. Authority grows when people see your humanity and your results.

Most importantly: Mix it up. Your audience wants to learn from you, but they also want to connect with you.

Struggling to implement these strategies? That’s where I come in.

I help B2B founders turn LinkedIn into a lead-generating machine through strategic, done-for-you content.

Want to see how it works? Book a free diagnostic call, and I’ll show you exactly what’s holding your LinkedIn back—and how to fix it.