How to Fix Your Lame Offer

Imagine a coach named Sarah. She’s crafted a new program for mid-level managers wanting to level up in their careers.

Here’s what her offer looks like:

“I help mid-level managers grow into leadership roles by providing 8 weeks of 1:1 coaching, worksheets, and video training on mindset, communication, and leadership skills.”

The content is solid, but the offer isn’t landing. Leads show interest, but no one’s signing up.

So, let’s break down the problem.

The Issue: Her offer is too broad.

It tries to do too much, for too many people. Sarah wants to teach mindset, communication, and leadership skills in just 8 weeks to a broad group of “mid-level managers.”

The result? No one’s seeing themselves in her offer.

The Fix:

Instead of solving three big pain points at once, focus on one pressing issue that keeps these managers up at night.

If the offer was narrowed to tackle one specific challenge, it would be far more effective.

Take this instead:

“I help mid-level managers build the trust and influence they need to lead effectively and confidently step into leadership roles.”

Same target market. Different focus.

Why It Works:

1. It’s specific. Instead of addressing all pain points, this version targets a core problem managers know they need to fix.

2. It’s results-driven. Building trust and influence is something tangible that people can see and feel.

3. It speaks to the audience’s immediate need. Managers won’t care about leadership skills until they have the trust of their teams.

Key Takeaways for Crafting a Strong Offer:

1. Identify the core problem: What’s the one problem your target market is struggling with?

2. Address a specific pain point: Broad offers can confuse people. The clearer and more focused you are, the easier it is for your audience to see value.

3. Create a simple solution: Cut down on extras and focus on solving the problem in the fastest, most efficient way possible.

Questions to Ask Yourself:

• What’s the one thing your audience would pay to fix today?

• Are you promising too many things in one offer?

• Does your offer speak to a pressing need or just something nice to have?

• If you had to strip your offer down to its core, what would it look like?

Sometimes fixing an offer isn’t about adding more. It’s about doing less—but doing it better.

Let’s fix your personal brand and your offer. Book a call with me below: https://calendly.com/kennedycreative/discoverycall