90% of your buyers will never like your posts

Here’s a wild stat most founders miss:

90% of your buyers will never like, comment, or engage publicly.

But they’re watching.

They scroll. They read.
They see you post again. And again. And again.

Until one day, they DM:
“Hey—I’ve been following you for a while. Can we talk?”

That’s what I call the invisible pipeline.

One of my clients almost quit posting.
She told me, “Nobody’s interacting. Maybe this isn’t working.”
I told her to stay consistent and trust the process.

Two weeks later:
✔ Two DMs from lurkers
✔ Both turned into discovery calls
✔ One closed deal
✔ Zero likes on the posts that landed them

Here’s why it works:

✅ Most B2B buyers don’t engage because they’re decision-makers
✅ But they do research silently—especially on LinkedIn and X
✅ Consistency builds familiarity, which builds trust, which builds pipeline

The problem?
Most founders post a few times, see low engagement, and assume it’s a waste.
They quit right before the lurkers lean in.

So here’s the mindset shift:

Stop creating content for likes.
Start creating content for leverage.

Because when your dream buyer is watching silently for 6 weeks...
And then finally reaches out?

That’s the warmest lead you’ll ever get.

If you want a content + DM system that targets your invisible pipeline…

Reply “PIPELINE” and I’ll show you how we build it.