If you’ve ever wondered how to craft content that grabs attention and keeps people coming back for more, there’s no better teacher than MrBeast.

With over 293 million subscribers, he’s cracked the code to content success, and there’s a lot copywriters can learn from his strategies.

Here are 5 specific tips to elevate your content game on any platform, backed by MrBeast’s genius.

1. Find Your Passion

MrBeast says: Find what you’re passionate about and dive in. Your enthusiasm will shine through and make your content more engaging. As copywriters, writing about topics you care about will make your work more authentic and compelling. Your audience can tell when you’re genuinely invested in your content. It’s better to pick 1 topic and go deep into it than try to talk about everything all at once.

2. Keep It Simple

MrBeast’s titles are designed for everyone. He uses grade level 0 comprehension in his video titles, so they’re easy to understand. For example, titles like "I Spent 50 Hours Buried Alive" are straightforward and instantly clear. Copywriters should aim for simplicity and clarity to make content accessible and engaging.

3. Craft Compelling Headlines

The first thing your audience sees is your headline. MrBeast knows the power of a good title, and his most-viewed videos are proof. Titles like "Press This Button To Win $100,000!" and "Last To Leave Circle Wins $500,000" are intriguing and straightforward. Your headlines should promise value or provoke curiosity, ensuring readers can’t resist clicking through.

Use these tips when writing your own headlines:

• Write titles in 8 words or less.

• Use worlds in the title that are a single syllable.

• Use the active voice.

• Write titles using capitalization.

• Use “Would you” in your titles to spark interest.

• Use money and time in your titles.

4. Think Viral

Creating viral content doesn’t mean chasing every trend. MrBeast advises thinking about what makes content shareable within your niche. Bold, definitive statements can spark conversations and encourage sharing. As a copywriter, aim to create content that resonates so deeply with your audience that they feel compelled to share it - knowing others will love it.

5. Reinvest in Your Content

MrBeast reinvests his earnings into his channel, constantly improving the quality of his videos. For copywriters, this means investing time and resources into improving your skills and tools. Whether it’s upgrading your writing software, attending a workshop, or spending more time refining your drafts, reinvestment can significantly boost your content’s quality.

Take these lessons to heart and start applying them to your work. Your audience will thank you.

Les Misérables: The First Viral Hit of 1862

When "Les Misérables" by Victor Hugo hit the shelves in 1862, it became an instant hit. The first print run of 7,000 copies sold out in just 24 hours! This was unheard of at the time and showed just how much people connected with Hugo's story.

The book's impact didn't stop there. "Les Misérables" quickly spread beyond the pages and was turned into films, stage productions, and musicals - just how viral content gets repurposed today.

• Hugo captured the spirit of his time by addressing pressing social issues like poverty and justice.

• His narrative was compelling because it combined intense personal stories with broader social commentary.

• The story's themes of struggle and redemption are universal, allowing it to be repurposed into various forms like films and musicals, continually appealing to new audiences.

Do you think we could take tips from Hugo today to create viral content?

Need help starting to write online?

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