5 expert copywriting tips the gurus won't teach you

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If you want to build a successful writing business online, you’re going to need to know more about copywriting than the average guru.

Here are 5 expert-level copywriting tips:

1. Use the “So What?” Test

What It Is: The “So What?” test involves scrutinizing every statement you make by asking “So what?” If the statement doesn't provide value or fail to answer this question, it needs to be reworked or removed.

How to Use It:

• Bad Example: “Our software has many features.”

• Good Example: “Our software’s advanced features save you 10 hours of work each week.”

Why It's Important: This technique ensures your copy is always delivering clear, compelling value to your reader, which keeps them engaged and persuades them more effectively.

2. Embed Micro-Stories

What It Is: Micro-stories are brief, vivid anecdotes or examples embedded within your copy to illustrate a point or evoke an emotion.

How to Use It:

• Bad Example: “Our customer service is excellent.”

• Good Example: “Last week, one of our agents spent over an hour helping a customer resolve a complex issue, going above and beyond to ensure they were satisfied.”

Why It's Important: Micro-stories make your copy more relatable and memorable by providing concrete, humanized examples rather than abstract claims.

3. Use Power Words Strategically

What It Is: Power words are emotionally charged words that provoke a strong response from readers. Words like “exclusive,” “proven,” and “guaranteed” can significantly boost the persuasive impact of your copy.

How to Use It:

• Bad Example: “Our product is very good.”

• Good Example: “Our product delivers proven results, guaranteed to enhance your productivity.”

Why It's Important: Power words can transform bland copy into compelling, action-inducing text by tapping into readers’ emotions and desires.

4. Create a Sense of Urgency with Limited Availability

What It Is: Highlighting limited availability or time-sensitive offers can create a sense of urgency, encouraging readers to act quickly rather than postponing their decision.

How to Use It:

• Bad Example: “Buy now while supplies last.”

• Good Example: “Only 5 items left in stock! Order now to secure yours before they’re gone.”

Why It's Important: Urgency compels readers to take immediate action, which can significantly boost conversion rates.

5. Employ the Curiosity Gap

What It Is: The curiosity gap is the space between what your reader knows and what they want to know. Teasing information without fully revealing it can drive engagement and keep readers hooked.

How to Use It:

• Bad Example: “Our software increases efficiency.”

• Good Example: “Discover how our software can double your efficiency in just one week – read on to find out how.”

Why It's Important: Leveraging the curiosity gap entices readers to continue engaging with your content, increasing the likelihood that they’ll read through to your call to action.

Incorporating these advanced copywriting techniques into your content can help you craft messages that capture attention and also drive action to build a deeper connection with your audience.

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